Hey Reader,

In this week's episode of C2C (Coach to Coach Central), I had an incredibly candid conversation with Jordan Tate about what it really takes to build a sustainable coaching business.

The Truth No One Tells You

Forget the "0 to 100K in 10 days" promises. As Jordan bluntly puts it: "That doesn't exist. It's all made up. Everyone is peddling the same fake system."

Jordan shares how he bought into an $8,000 program that guaranteed $36,000 in clients—and got nothing in return. Sound familiar? Many of us have been there, chasing the next shiny object, hoping for that elusive shortcut.

The Real Timeline

The truth? Building a coaching business takes time:

• Jordan's first six months: Only 2-3 clients, making just $2,000/month
• His breakthrough came after 16-18 months of consistent effort
• Now he attracts 4-5 new clients monthly with significantly less effort

What Actually Works (That Nobody's Talking About)

While most "experts" focus on content creation, Jordan discovered a crucial insight: "Content doesn't sell clients. Conversations sell clients."

His strategy shifted from posting content three times a week to intentionally starting conversations:

1. Finding people who openly shared their struggles on LinkedIn
2. Offering a free hour of coaching (not to sell, but to genuinely help)
3. Building trust through real results, not promises

This approach felt uncomfortable at first—because effective growth strategies usually do. As Jordan notes, "The things that don't scare you probably don't fit at the beginning stage of business."

The Attraction-Based Approach

Instead of "pitch slapping" (sending cold outreach messages with offers), Jordan adopted a mantra: "Attraction over chasing."

He started:

• Engaging with people who expressed specific struggles
• Providing genuine value before any sales conversation
• Shifting more toward in-person networking and meetings

This conversation hit home for me because I've experienced many of these same challenges. The industry often glorifies overnight success while hiding the messy middle—those months of doubt, frustration, and perseverance that every successful coach experiences.

Watch the full interview here >>>

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BONUS: 3 Actionable Steps to Start Today (Newsletter Exclusive)

1. Start One Meaningful Conversation Daily: Reach out to someone who has expressed a struggle in your area of expertise. Offer genuine help without pitching your services. As Jordan discovered, conversations—not content—drive client acquisition.
2. Implement the 80/20 Outreach Rule: Spend 80% of your time on direct outreach (conversations, comments, messages) and only 20% on content creation. This flips the typical approach most coaches take and accelerates your results.
3. Schedule One In-Person Connection: Book a coffee meeting with a local business owner or potential client this week. Jordan found these offline connections converted at a much higher rate than online interactions, with less competition and more authentic relationship-building.

I'd love to know: What part of Jordan's journey resonates most with your experience? Hit reply and let me know.

To your success,

Lidia

P.S. Ready to start attracting clients through trust instead of pushy tactics? My new digital product, "The 30-Day Client Boost: The Ultimate T.R.U.S.T. Method Blueprint," is perfect for coaches who are done waiting and want a proven system for consistent client acquisition. This blueprint aligns perfectly with Jordan's approach of attraction over chasing. Get early access here →​