More Clients, Less Zoom: The Async Coaching Advantage


Thriving Coach Sunday Newsletter

Hey Reader,

AI is out here coaching people while you’re still stuck scheduling that “next available Thursday at 3 PM.”

It never sleeps. It never forgets. It never double-books or needs a snack break.

If your clients only hear from you once a week (or once a month 😬), guess what? They’re already sliding into ChatGPT’s DMs.

So no, you don’t need to panic. You just need to evolve.

Asynchronous coaching lets you stay present without being present. More touchpoints, more momentum, more results—without living on Zoom.

(And yes, you can do it in your pajamas. You’re welcome.

What is Asynchronous Coaching?

Simply put, it’s coaching that doesn’t happen in real time. You and your client don’t have to be in the same room or on a Zoom call—or even awake at the same time.

It can happen via:

  • 📱 Text
  • 🎙️ Voice messages
  • 📹 Video replies

Yes, you can literally coach someone while sipping wine in your garden. Just saying.

Why Async Coaching Works (Really Well)

For You, the Coach:

  • Flexibility = Freedom. You’re no longer chained to your calendar or juggling time zones. Respond when it suits you—between calls, after dinner, or during that magical 30 minutes of quiet in your day. Coaching fits your life, not the other way around.
  • Scalability Without Burnout. You can support more clients at once—without adding more calls to your schedule. Async coaching expands your capacity without draining your energy. Think: five clients a day instead of five hours on Zoom.
  • No More Calendar Ping-Pong. Forget the back-and-forth scheduling emails and reschedule chaos. Async coaching removes the "what time works for you?" dance entirely. You show up when you’re ready. They do the same. Beautiful.
  • Bonus Revenue Stream Offer async support as a stand-alone service, or bundle it into your existing programs for higher value. It’s a perfect “lite” offer, onboarding warm-up, or maintenance plan for clients post-intensive.

For Your Clients:

  • Fits Their Real Life. Clients don’t need to carve out an uninterrupted hour during business hours. They can reach out during lunch breaks, late nights, or in between kid pickups. Coaching meets them where they are—literally.
  • Momentum Through Micro-Interactions Instead of waiting a whole week to share a win or hit a roadblock, they can check in daily. That frequent rhythm creates powerful momentum, faster feedback loops, and more consistent action.
  • More Affordable, More Accessible. Async coaching typically comes at a lower price point than live sessions, which means clients who aren’t ready to invest in full programs can still get support—and results. It also lowers the barrier to entry for curious prospects.

Tools of the Trade

Async coaching is only as smooth as the tools you use—here’s the tech that makes it work.

1. Regular Chat Apps (WhatsApp, Telegram, etc.)

These are the go-to platforms for many coaches starting out with async support.

👍 Pros:

  • Your clients are already there—no onboarding needed
  • Fast, familiar, and frictionless communication
  • Supports multimedia (text, audio, video, files, emojis, GIFs—go wild)

👎 Cons:

  • Threads can quickly get chaotic—especially if you have multiple clients messaging at once
  • No separation between business and personal chats (👋 hello distraction)
  • Search and tagging features are limited; hard to reference past convos
  • No easy way to track progress, goals, or client milestones

🔥 Pro tip: If you’re using these apps, set clear boundaries and structure, for example, separate personal and business accounts.

2. Voice-Based Tools: e.g. Carbon Voice , Voxer

Perfect for coaches who thrive in audio (and want to hear tone, emotion, and nuance, and the same for their clients).

👍 Pros:

  • Great for real-time or delayed voice coaching
  • Push-to-talk = low-friction and easy to use
  • Ideal for clients who are busy, on-the-go, or not keen on typing
  • Let your coaching voice literally be in their pocket

👎 Cons:

  • Requires clients to install and learn a new app
  • Limited support for text or other formats of communication
  • No way to integrate notes, resources, or progress tracking
  • Can still get cluttered without structure

🔥 Pro tip: Combine with a central point in Notion, Google Drive, or another tool to help your client stay on track (since voice messages alone can be hard to revisit or organize).

3. Coaching-Specific Platforms: e.g. Coach.me

Designed specifically for coaches. Think of these as your coaching command centers.

👍 Pros:

  • Keep all your client convos, goals, habits, notes, and metrics in one clean place
  • Helps you stay organized at scale—no more digging through DMs
  • Some allow clients to track habits, submit reflections, or check in on goals
  • You look way more professional and put-together

👎 Cons:

  • Most are text-based only (takes a bit of creativity to share voice or video notes)
  • May not feel as “warm” or intuitive as chat apps for some clients
  • Another app = more friction in onboarding

🔥 Pro tip: Use these platforms for structure, accountability, and habit coaching—and supplement with voice or video replies as needed (even if it means dropping a Loom link!).

But How Can I Compete With AI?

Sure, they can talk to a bot. And let’s be honest—it’ll be polite, available 24/7, and probably throw in a motivational quote or two.

But here’s what AI can’t do (yet):

  • Hear their tone of voice and know when they’re bullshitting yourself
  • Watch their face and sense the hesitation they didn’t type
  • Hold them accountable in a way that makes them actually show up
  • Say, “Wait… didn’t you tell me this exact same story two weeks ago?”
  • Ask the uncomfortable question they’re trying to avoid
  • Celebrate their tiny wins like they actually matter—because to a coach, they do!

AI can give answers.

But a coach?

A coach gives a transformation. A coach challenges you. A coach remembers. A coach cares.

And that, my friend, is something no algorithm can replicate.

YET!

Final Thoughts

Asynchronous coaching isn’t just a trend—it’s a strategic evolution.

No, it doesn’t replace deep 1:1 sessions or live group work. But it does give you a powerful way to:

  • Stay top of mind between calls
  • Create momentum with micro-interactions
  • Support more clients without burning yourself out
  • Offer tiered pricing that opens new revenue streams
  • Serve in a way that’s more aligned with modern life (yours and theirs)

It’s not either/or. It’s yes/and.

Test it. Tailor it to your style. Own it like the brilliant coach you are.

So, let me ask:

Are you already offering async coaching? If not—what’s holding you back?

Reply and tell me—I’m listening. You might be one tweak away from more freedom, more income, and more impact.

To your thriving (and flexible) coaching biz,

Lidia Axe

Creator of The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint


Lidia Axe

I help coaches build financially thriving coaching businesses with the T.R.U.S.T. framework! From Successful CFO to Thriving Business Coach.

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