Hey Reader,

There are two ways to get attention in this noisy world:

1. Build your own audience (via social media, blog, YouTube, paid ads — slow, often expensive).
2. Borrow someone else’s. That’s the cheat code. And one of the best ways to do it? Podcast guesting.

I know what you’re thinking: Isn’t that for the big shots?

Actually, no.

Podcast hosts are constantly on the lookout for fresh voices — especially ones with real experience, practical insights, and good energy 🔥

NB: it's a long one. Don't have time, scroll down for TL;DR at the bottom of this email.

Why Podcast Guesting Works (Especially for Coaches):

• Faster than building your own following
• Free exposure: Hosts are always hunting for quality guests
• Content longevity: Podcasts live way longer than social media posts
• Low(er) effort: No scripting, no production, no editing — just show up and share
• Repurpose-friendly: You get ready-made content to share
• Authority boost: You're seen as an expert
• Audience quality: Podcast listeners are more engaged, more thoughtful — and more likely to invest in coaching*

💡 *Fun fact: 74% of podcast listeners tune in to learn something new (more insightful podcast statistics >>> here <<<)

5 Proven Steps to Get More ‘Yeses’ and More Clients from Every Podcast Pitch

Step 1: Choose the right podcasts

If you pitch random shows, you’ll get random results. The goal isn’t to be everywhere — it’s to be in front of the right people. Here are three ways to find those podcasts:

• Manual search: Google, Spotify, ListenNotes — keyword hunt + cold outreach. Pro: Free. Con: Slow and time-consuming.
• Facebook groups & podcast host communities – join groups where hosts look for guests. Pro: Free and warm leads. Con: Still semi-manual, messy to track.
• ​PodMatch.com (my pick & referral link) → Podcast guesting platform that matches you with ideal hosts. Pro: Fast, easy, organized. Con: Costs ~$30/month — but saves hours and gets results.

My take? Don’t waste time. Your energy is better spent pitching and showing up — not hunting spreadsheets. Podmatch is worth every penny.

Step 2: Create a Guest Profile

Before you start pitching, make it easy for hosts to say yes. Whether you're using a Google Doc, a Notion page, or a PodMatch profile, your guest one-pager should scream: "I'm ready, relevant, and reliable."

Include these essentials:

• Short Bio. 2–3 sentences max. Focus on who you help, how you help them, and what makes your perspective unique. Bonus points if you weave in credibility.
• Professional Image. Use a clear, high-quality headshot that reflects your vibe. Friendly and approachable beats overly polished. Hosts often use it in promotions, so avoid that old LinkedIn pic from 2011.
• Social Links. Add your key platforms (LinkedIn, website, Instagram, etc.). Hosts often tag you in posts — make it easy for their audience to find and follow you.
• Suggested Topics or Episode Titles. Offer 2-3 ideas that are specific, benefit-driven, and audience-aligned.
• Lead Magnet (Freebie). Prepare a ****resource that extends the conversation — quiz, mini-course, checklist, blueprint. This gives listeners a next step and helps you capture leads from each appearance.
• Past Appearances (if any). Even 1–2 links help build credibility. Don’t have any? Record a short audio or video clip of yourself answering a common question — like a mini demo. It builds trust and shows you’re podcast-ready.

💡 Pro Tip: If you're using PodMatch, it guides you through each section and makes your profile searchable for hosts.

Step 3: Craft a great pitch template

Your pitch is your first impression — and podcast hosts get a lot of them. The goal? Stand out without sounding desperate or generic.

Here’s what every solid pitch includes (plus a plug-and-play template):

• Start with a warm, personal intro and one line that says what you do — clearly and confidently.
• A Clear, Confident Message. Explain your unique perspective or method — what you talk about and why it matters to their audience.
• Why Their Audience Will Love It. Podcast hosts want value for their audience. Tie your pitch directly to their listeners’ needs or goals.
• Suggested Topics or Episode Titles.Offer 2–3 catchy, relevant episode titles. Make it easy for them to say yes.

💡 Pro Tip: Add Social Proof & a Scheduling Link. If you’ve been on other podcasts or have a press kit, link to it. And always make booking easy.

Put it all together – Sample Pitch Template:

Step 4: Set a time-bound goal

Like anything in your business, if it’s not scheduled, it’s not real. Guest podcasting isn’t just about pitching — it’s about consistently showing up in front of new audiences. That means creating a simple system you’ll actually follow.

• Decide on your goal. How many interviews do you want per month? Start with something realistic but intentional. Aim for 1–2 interviews/month if you’re just starting. Go for 1/week if you already have momentum.
• Schedule time for outreach. Put podcast outreach in your calendar — just like client calls or content planning. Even 30 minutes a week is enough to send a few personalized pitches.
• Track your pitches & responses. This keeps your process intentional — and helps you improve your pitch over time.

💡 Pro Tip: If you’re doing this manually, use a simple spreadsheet or Notion board to track pitches, follow-ups, and interviews. But if you’re using PodMatch — good news: it does the tracking for you. You’ll see sent pitches, responses, and upcoming bookings all in one place. Less admin, more airtime.

Step 5: Use my “14% Acceptance Rate” process

(Yes, it could be higher — if I followed my own advice more often 🤭)

You’ve got the list. You’ve got the profile. Now it’s time to pitch — strategically. If you want higher acceptance rates and better ROI, the key is personalisation, clarity, and human connection.

Here’s how to do it:

• Do Your Homework First. Before sending a pitch, listen to at least one episode. Pay attention to the host’s vibe, audience focus, and types of questions they ask. Mention something specific in your pitch to show you’re not just copy-pasting.
• Customize Your Pitch. Take your pitch template (from Step 3), and tailor it to each podcast. Use the host’s name. Refer to a specific episode or theme. Highlight why their audience will benefit from your topic. Include 2–3 catchy episode title ideas.
• Make Scheduling Frictionless. If you’re not using PodMatch, offer your Calendly link to make scheduling easy. Or ask what their preferred process is — the easier you make it for them, the faster you’ll get booked.
• Bonus Tip: Connect on Social First. A quick LinkedIn connection or Instagram follow + short DM like “Hey [Name], I’d love to pitch you an idea for your podcast — are you open to guests?” can warm up your pitch and increase acceptance rates dramatically.

💡 Pro Tip: Don’t be overly formal. Your pitch should sound like you — a real person, not a corporate press release. Podcasting is H2H: human-to-human.

Final Thoughts

• You don’t need a massive following.
• You don’t need to dance on Instagram.
• You don’t need to build a funnel that makes your eyes bleed.

What you do need is to borrow the right audience — and show up with value.

Podcast guesting isn’t just visibility. It’s leverage. It’s authority. It’s one of the fastest, smartest ways to fill your calendar — without burning out.

Here are your next steps:

1. Set your monthly podcast goal
2. Sign up for PodMatch and set up your profile
3. Pitch your first 3 shows this week
4. Or... send me a DM / reply and tell me which step you're stuck on — I’ll help you get unstuck!

Are you using this strategy to grow your coaching business — or still stuck in the content hamster wheel? Comment or DM me. I’d love to know.

To your coaching practice (and making it easy),

Lidia Axe

Creator of The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint ​

TL;DR: Want more clients without the content grind? Start podcast guesting.

Building your own audience takes time. Borrowing someone else’s? That’s the shortcut. Podcast guesting is one of the fastest, most underrated ways for coaches to get visible, build authority, and attract clients — without dancing on Reels or building complicated funnels.

Here’s how to do it in 5 proven steps:

1. Choose the right podcasts – Don’t pitch randomly. Use platforms like PodMatch to save time and get matched with aligned hosts.
2. Create a guest profile – Make it easy for hosts to say yes. Include a short bio, great photo, suggested topics, and a lead magnet to capture listeners.
3. Craft a great pitch – Be personal, clear, and relevant. Mention specific episodes and offer benefit-driven topic ideas.
4. Set a time-bound goal – 1–2 interviews/month is enough to create momentum. Put podcast pitching time on your calendar.
5. Pitch like a pro – Customize, connect on social, and keep your tone human—not robotic. Bonus: PodMatch tracks your pitches automatically.

💡 Podcast listeners are more engaged and more likely to hire a coach than typical social media scrollers. Why not meet them where they already are?